With the holiday season upon us I couldn’t resist my next subject. I have been watching this for some time and as long as I have been in business and have listened to people complain about not having enough business and ask each other how can we get more referrals. I’ve got an easy answer. Say “Thank You”. That’s it! I could stop there but I’m not going to. You know me. I love to run my mouth. Now, I’m not talk about that automated “auto-responder” crap that we put on every order that someone buys from their on-line store. Or that out-of-office response we add before we go on vacation either that you’ve somehow morphed to say “Thanks” I got your email. I’m talk about an old-school “Thank You card”. You remember those. Yeah, or better yet, make a 1 minute phone call and say “Thank You”.
My Grandmother always said you attract more flies with honey. So for those of you who can’t or refuse to pick up the phone in this new age of removed connectivity, go to one of your nearest retailers or office supply stores and buy a box of nice looking “Thank You” cards. Then grab a sheet of paper and write down a list of people who have down something nice for you that has furthered your business and send them a “Thank You”. The list may be short or long. Depends on how many people you know or how many you remember that have helped you. I know this sounds so easy and simple yet how many of us do it.
The thing about saying “Thank You” is it connects you with someone around an event or subject. Which can be a bonding thing and also let the recipient know what you appreciate them thinking of you enough to refer a trusted friend, associate, or client to you. And if you have the time and the budget to throw in a nicety like a gift card to their favorite haunt. Believe me, they’ll love you for that because it means that you really see them, feel them and hear them.
Now how often should you send thank you cards to people who refer someone to you. Read my lips…FOREVER! Need I say more. The moment you stop saying thank you. It will only be a matter of time before you never hear from them again. We all remember when someone sent you an unexpected “Thank You” and how it made you feel. That positive reinforcement went a long way didn’t it. I bet you told a few people and even called that person and said “ah, you shouldn’t have”. See what I mean. Remember it’s the little things that make the difference. Something this small could make a huge difference between reaching your yearly projections or not. Look at it this way. Grandma would be proud. Have a fantastic holiday season. Thank you for reading my words. It feels good to know that they may make a difference for someone. Until next time this is my “Life Through a Different Lens”. Be Well.